Our Story
We build the tool we wish existed
Focus App was born out of frustration — too many task apps, too little actual focus. We're a small team of builders who believe the best productivity tool is one that gets out of your way.
Mission
Help every knowledge worker do their best work, every day
Deep work is a skill that compounds. One focused hour beats three distracted ones — yet most tools reward busyness over depth, notifications over silence, quantity over quality.
We're here to fix that. Focus App uses AI-driven task scoring, proven time-blocking methods, and frictionless session tracking to help you protect the hours that matter most.
What We Stand For
Our values
Clarity Over Chaos
We believe focus is a finite resource. Every feature we build is designed to protect it — not fragment it.
Async by Default
Our team operates across time zones, staying in deep work ourselves. We build the tool we rely on daily.
User-Obsessed
We read every support ticket, study every session replay, and ship improvements every two weeks without exception.
Transparent & Open
Public changelog, honest pricing, no dark patterns. We think trust is the only sustainable moat.
How We Got Here
Our timeline
2022
Founded in a home office during a particularly unproductive week.
2023 Q1
Launched public beta to 500 testers. 90-day retention hit 61% on day one.
2023 Q3
Crossed 10,000 active users. First enterprise customer (a 200-person design agency).
2024 Q1
Shipped AI-powered task scoring. Average session quality score jumped 34%.
2024 Q3
Launched native iOS & macOS apps. 2,000+ active users. $9/mo Pro plan introduced.
2025
Android app in beta. Team integrations live. Partnerships program launched.
The Team
People behind Focus App
A small, remote-first team who uses what we build — every single day.
Abdullah Al-Rashid
Founder & CEO
Ex-Google engineer obsessed with deep work. Wrote the first version of Focus App in a single 14-hour session.
Sarah Chen
Head of Product
Former Figma PM who spent years helping designers enter flow state. Now does the same for everyone else.
Marcus Webb
Lead Engineer
Distributed systems nerd who also happens to use five Pomodoro timers a day. Built our real-time sync layer.
Priya Nair
Head of Growth
Ex-Notion. Knows a thing or two about turning productivity tools into daily habits for millions of people.
Tom Eriksson
Design Lead
Minimalist at heart. Spends more time removing pixels than adding them. Our design system's architect.
Aisha Okafor
Customer Success
Answers support tickets with a response time our competitors think is a typo. Keeps our NPS at 72.
Join us on the mission
We're always looking for people who care deeply about focus, craft, and building things that last.